Emraan Hashmi’s casting in No Man’s Land director Danis Tanovic’s Tigers earned a lot of interest back in 2007. The film, Tigers, went on to premiere at the 2014 Toronto International Film Festival.
But since then, the film and its makers have been struggling to find a release date for multiple reasons. Now, the trailer for Tanovic’s film is finally out, and it will be released directly on the OTT platform, ZEE5, on 21 November.
The story is about a salesman Ayan played by Emraan Hashmi who sells a baby food product Lastavita, in what appears to be Pakistan. While his skill ensures fast career growth, it also brings him face to face with the increasing infant mortality caused by the product.
Deciding to take on the multi-national corporation and its white collar crime, Ayan ends up suffering the loss of a career, life, and friendships. Hashmi looks intense as the conscientious crusader, and has a worthy cast alongside him in the film.
The film also has Geetanjali Thapa playing Hashmi’s wife, Danny Huston as a documentary filmmaker, and Adil Hussain as the heartless sales manager who cares little about Ayan’s conscience.
The film is based on the real life story of Syed Amir Raza Hussain who battled the Nestle Corporation for 17 years for using unethical practices to promote the use of their baby food products instead of breast milk. Served to infants with polluted water, the products resulted in the loss of life. Denis Tanovic began work on the project in 2006, before the film premiered in Toronto in 2014.
Tanovic’s No Man’s Land had won the Academy award for Best Film in Foreign Language by beating Ashutosh Gowariker’s Lagaan (2001).
The Hollywood Reporter reviewed the film and wrote, “The salesman who blew the whistle on the baby food scandal in Pakistan becomes an inspiring story of personal courage portrayed by popular young Bollywood star Emraan Hashmi.”
Indiewire noted, “Tanovic is a highly skilled director, and his crafting of this story in tandem with an excellent ‘everyman’ performance from Bollywood star Hashmi is surefooted and compelling. The clean lines of narrative fiction, almost simplistically put forward here, actually help our understanding of the great wrong the company is engaged in.”
The review also suggests that the film is based on the Nestle baby food scandal that affected USA in the 1970s, Europe in the 1980s and a large part of South East Asia during the 1990s and early 2000s.