Shortly after joining Estee Lauder as a spokesmodel, she was tapped to help the cause. “Evelyn Lauder asked me right away when I joined the company if I’d help with the new campaign and I said, ‘Of course — what is it?” the model shared at the cosmetic company’s event to light NYC’s Empire State Building pink for Breast Cancer Awareness Month 2018.
“And she said, ‘Well, women all over the world are dying of breast cancer, and no one is talking about it, and that is what I am going to change.”
At the time she recalls that awareness was nearly nonexistent, “There was no pink ribbon, nobody spoke about breast cancer.”
Now that that’s changed, the Estee Lauder Companies’ Breast Cancer Campaign aims to eradicate the disease, which disproportionately affects women.
Hurley says, “Our new hashtag this year is #timetoendbreastcancer. We are now moving everything toward really finding that cure.”
For Hurley, who lost her grandmother to breast cancer nearly three decades ago, that cure can’t come soon enough.
She shares, “I have countless friends that have breast cancer, and they didn’t all make it either.” She also shared she hands out pink ribbons to whoever she meets.
Hurley adds further, “And because, you know, I’m so involved in this campaign, wherever I go normally, somebody will talk to me about somebody they’ve lost to breast cancer or somebody that is fighting breast cancer.”
According to breastcancer.org, about 1 in 8 U.S. women or approximately 12.4 percent will develop invasive breast cancer over the course of her lifetime.
Though death rates from the disease have been steadily dropping since 1989, about 40,920 women in the country are expected to die from breast cancer in 2018 alone.
In addition, breast cancer death rates are higher than those for any other cancer, besides lung cancer, in the U.S.
Fighting breast cancer and saving lives is what drives Hurley.
“It makes a real difference,” she says of the Estee Lauder campaign.
“If somebody says ‘I saw you on TV and then went to my doctor and got a mammogram,’ we know that that’s a message that really got home.”
Staying healthy can help lower risks for all cancers, and the fit British star has taken that message to heart.
She says, “I’ve learned so much with this breast cancer campaign. We have to keep our hearts healthy, our lungs healthy, our organs healthy. And we need to eat well, and we need to get plenty of sleep and we need to relax. Doctors say it is one of the most important things for our health to do all those things, so I try.”
Unlike many other Hollywood stars, she does not do high-intensity workouts.
Instead, “I believe in being active, going for walks, stretching, maybe a little yoga or a little Pilates,” she says.
“I walk every day, so I try and hit my 10,000 steps a day and I do some stretching every day.” And she never skips the most important meal of the day! “I like things like an omelet, or I like avocado on toast or some tomatoes,” she notes. “I always have something for breakfast.”